? SWAY: The Irresistible Pull of Irrational Behavior | Ori Brafman and Rom Brafman

Ori & Rom

Teaming up to write SWAY was one of the easiest decisions we ever made. A couple of years ago, we collaborated on The Starfish and the Spider and realized that, as with many other aspects of our lives, in writing we complement each other perfectly. Ori is a natural storyteller?in ancient times he would've been the guy sitting around the campfire relating legends; and Rom weaves in psychological insights?in ancient times he would've given advice and interpreted dreams. But our cooperation goes back a long way. In elementary school we picked each other's brains when we had to come up with creative ideas for a project. In high school we used each other as sounding boards for advice in making tricky decisions. And in college and graduate school we shared anecdotes from our respective fields: business and psychology. We'd bounce ideas back and forth, come up with theories, and talk late into the night. This laid the foundation for SWAY.

photo of OriOri Brafman When he is not writing, Ori lectures internationally in front of Fortune 500, government, and military audiences. He is also continuing his lifelong commitment to helping nonprofit causes by serving on the boards of A Home Within and The Plexus Institute. Ori also enjoys facilitating interpersonal dynamics groups for business leaders. He holds an MBA from Stanford Graduate School of Business.

photo of RomRom Brafman Rom holds a doctoral degree in psychology. He has won awards for excellence in teaching and promoting positive human growth. He is interested in the topics of resilience, empowerment, and transformation, and their manifestation in individual and interpersonal dynamics. Rom has a private practice in Palo Alto.

Ori and Rom are represented by Esther Newberg of ICM.