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	<title>The SWAY Blog</title>
	<link>http://swaybook.com/blog</link>
	<description>Just another WordPress weblog</description>
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		<title>Commitment and the &#8220;Tower of Doom&#8221;</title>
		<description>Back in 1987 North Korea constructed a Soviet-era looking, pyramid-shaped, high-riser hotel. It was built to compete with South Korea as it prepared to host the Olympics. But when the Soviet Union collapsed, the funding for the hotel disappeared (to the relief of architects around the world), and it's been sitting ...</description>
		<link>http://swaybook.com/blog/?p=21</link>
			</item>
	<item>
		<title>Authors@Mashable</title>
		<description>We're thrilled that the folks at mashable.com have selected Sway to be the first title in their new book club. In web 2.0 fashion, all discussions and comments will take place over email and chat. It'll be interesting to see how these will differ from the regular questions and comments we ...</description>
		<link>http://swaybook.com/blog/?p=20</link>
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		<title>The Fake Restaurant</title>
		<description>Would you pay $14 for a fast-food burger? Would you consider it a good value? Reader Matthew Weathers blogged about an ad campaign that reminded him of Sway. Carl’s Junior set up a makeshift fancy restaurant and served $6 burgers for $14, nearly two-and-a-half-times their usual cost. The customers happily shelled out ...</description>
		<link>http://swaybook.com/blog/?p=19</link>
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		<title>Irrationality In the Workplace</title>
		<description>We're continuing to go through the LinkedIn answers (over 400 so far) and making interesting discoveries. Some of the irational workplace anecdotes are of the funny/tragic type: a company director who attended a sexual harassment workshop and decided to hit on the trainer, or a guy who was asked by a ...</description>
		<link>http://swaybook.com/blog/?p=18</link>
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		<title>Is that Catchup on your face?</title>
		<description>Thanks to all the LinkedIn members who are responding to Ori's question: "What are your best examples of irrational decision-making in the workplace?" Keep them coming. We're still sorting through all the stories, but wanted to share a funny one brought to our attention by Michael Duffield. Watch this gender-bending commercial, ...</description>
		<link>http://swaybook.com/blog/?p=17</link>
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		<title>Ori featured on LinkedIn</title>
		<description>Visit LinkedIn today to chime in about irrationality in the workplace. </description>
		<link>http://swaybook.com/blog/?p=16</link>
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		<title>Ignore It and It Will Go Away</title>
		<description>
From an early age, Ori had a phobia about uncomfortable situations, especially when it came to delivering bad news.  Even as a kid, you could see it on his entire body: he’d squint his eyes, curl his toes, and try to circumvent the situation by any means necessary. He was always ...</description>
		<link>http://swaybook.com/blog/?p=15</link>
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		<title>The Psychology of Our Aunt Nira</title>
		<description>Our aunt Nira is our mom’s younger sister. From birth, she was always one of our favorite people—it wasn’t because she carried a pack of gum with her or that we could always count on her to take us out to pizza.

Nira always had an unwavering belief in us. Neither ...</description>
		<link>http://swaybook.com/blog/?p=14</link>
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		<title>A Tale of Loss Aversion</title>
		<description>
You’d think that if you offer billions of dollars to buy the typical CEO’s company, his eyes would instantly transform into cartoonish dollar signs.
Not so for Yahoo’s Jerry Yang, who repeatedly turned down buy-out offers from Microsoft.  Investor Carl Icahn criticized Yang's decision as downright irrational.  We see his point, but ...</description>
		<link>http://swaybook.com/blog/?p=13</link>
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		<title>The Bomb</title>
		<description>When a plane carrying live nuclear weapons turns out to be an air force mistake, you know there’s a problem.  And the resignation of top executives is understandable.  But according to Stanford professor emeritus Martin Hellman there’s another nuclear problem brewing, with even more dire consequences—and it’s all ...</description>
		<link>http://swaybook.com/blog/?p=11</link>
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